So I’m just swiping away on my phone looking through Instagram photos and recaps of the Essence Festival, to my surprise and glee, see a Shea Moisture post. Now let me tell you, Shea Moisture does a great job of introducing new products. They always introduce new products via social media when there’s a big event going on and they know us ladies are on social media wasting time. I have TOTAL RESPECT for the superb marketing strategy. I digs that, Shea Moisture. I digs.
|Source: Shea Moisture’s Instagram Account|
Back to the new product. Apparently they are launching a NEW LINE, or just the new shampoo, called Shea Moisture | Jamaican Black Castor Oil Strengthen, Grow & Restore. It includes Shea Butter and Apple Cider Vinegar as well as the Castor Oil. OH… MY… Goodness! Well played, Shea Moisture. Well played.
All naturalistas know that those three main ingredients are key to hair strengthen and growth. What I love about this product is that it is also COLOR SAFE! Yes!! I have always been a fan of Shea Moisture hair products. My staple is the Raw Shea Butter line. But now that I have colored treated hair, I can clarify my hair with a safe product. Let’s say farewell to the days of us naturalistas making our own concoctions of the Apple Cider Vinegar rinse and such. Peace out D.I.Y. Hair Rinse. Hello easy grab at the store. Shea Moisture has now made it accessible for you to purchase ready made bottle, more than likely $9.99, without the hassle. According to the Instagram post, we should all expect to see them first at our local CVS this month. SHOCKED! Not at Target stores first? It’s all good, I’ll just save up my Extrabucks to get my bottle. It will be worth it. Shea Moisture, I love you boo. 🙂
UPDATE 7/27/14: I purchased some products last week and will do a First Impressions since it’s time for me to wash my hair. Curious about what products I got from this line?? Check my IG page.
SHEA MOISTURE SALE: Check my post for details on how to receive 15% OFF on Shea Moisture products and much more.