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I adore this product line. Let’s start there. This new line from Shea Moisture is everything I could have dreamed of all mixed in beautiful containers. Oh the moisture! What product line? Well if you can’t tell by the title of this post, the new line is called Jamaican Black Castor Oil by Shea Moisture. It’s purpose is to “Strengthen, Grow & Restore”. For a coily head girl with color treated hair this is everything and more.

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So I’m just swiping away on my phone looking through Instagram photos and recaps of the Essence Festival, to my surprise and glee, see a Shea Moisture post. Now let me tell you, Shea Moisture does a great job of introducing new products. They always introduce new products via social media when there’s a big event going on and they know us ladies are on social media wasting time. I have TOTAL RESPECT for the superb marketing strategy.

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